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[youtube http://www.youtube.com/watch?v=oL_PpWYHb_c?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=375]
Pete Kercher - Ambassador, member and founder EIDD Design for All Europe, an organization supporting the active interaction and communication between the theory and practice of design for all. He speaks about the process of cooperation, exchange and engage of local governments, entrepreneurs and designers to the idea that design is not only a tool to promote products or services, but also the region, which should invest in the creative industry.